Concord, NC—Walker Marketing has received a Silver Anvil Award of Excellence in the Public Relations Society of America’s 2011 national Silver Anvil Awards for its work on the Save Ben Mynatt Chevrolet Cadillac campaign.
The PRSA Silver Anvil Awards are the public relations profession’s most prestigious award. Nominations are broken down into different categories, depending on the campaign’s target audience and strategy. The annual event honors organizations that have successfully addressed a contemporary public relations issue with commendable professional skill, creativity and resourcefulness. Entries are evaluated for their strategic nature using four key components — research, planning, execution and evaluation.
Walker Marketing’s Save Ben Mynatt Chevrolet Cadillac campaign helped the Concord, NC car dealership keep its franchise after being targeted for closure in 2010. The campaign created prominent coverage in local media outlets and a groundswell of community support to keep the 33-year old dealership. That support included letters from prominent political figures, a bustling Facebook page and more than 1,700 supporters.
This year’s PRSA awards received more than 850 entries, and less than 15 percent of those entries were named as finalists in their respective categories. Other winners in the Community Relations category included the Pepsi Refresh Project, and Starbucks’ Earth Month campaign. Awards were presented in New York City last week.
“We are thrilled to receive the Silver Anvil Award of Excellence,” Walker Marketing President and CEO Gary Walker said. “Our entry competed against campaigns that spent millions of dollars and had dozens of staff members, but this award illustrates that the strategy and results of our campaign for Ben Mynatt Chevrolet Cadillac were just as impressive as those other initiatives. Winning this honor from the PRSA Silver Anvil Awards is a remarkable achievement and a terrific honor for our agency.”
About Walker Marketing, Inc.
Walker Marketing is a full service marketing communications firm with specialization in the health care, government/development and technology industries. The firm is one of only a few in the Carolinas selected as members of the American Association of Advertising Agencies. Walker Marketing has been recognized by the BMA, the Davey Awards and the National Active Retirement Association, among others, for it work in the senior services industry. For more information on Walker, visit www.walker-marketing.com or find Walker on Twitter at @WalkerMarketing