So, how do you stay up with current trends? Who are the people to follow to learn more about what's going to happen next?
The Internet is a vast well of knowledge, and there are hundreds of ways to learn more about the latest in PR and what's happening and why. But here are ways to help yourself and your clients stay relevant through the latest trends into 2010 and beyond.

• Research blogs at technorati.com – Clients expect you to understand the latest developments in their industry. The mainstream news media is one way to do it, but blogs can be more focused on the news that directly affects your clients. Technorati.com ranks thousands of blogs, which are searchable by keywords to help navigate through all the voices to learn the news you need.
• Bookmark Mashable – Social media is changing the way PR practitioners do their jobs, but Mashable can keep you informed about the latest news about Facebook, Twitter and other social media sites. Want to learn seven ways to get more out of LinkedIn? Mashable has that answer and more.
• Take advantage of Twitter lists – Twitter lists began in October, and they are an easy way to organize all of the Twitter accounts you follow. You can create lists based on the clients you have, the news you want to follow, and other things, such as social media, that can help you become better at your job.
• Follow the leaders – Start following the industry leaders in social media and PR on Twitter. Folks I follow everyday include: Author Brian Solis, who wrote "Putting the Public Back in Public Relations: How Social Media Is Reinventing the Aging Business of PR". I also follow Lee Odden of toprankblog.com, PR expert Brian Sibley, and others. To see my updated list of industry leaders, visit www.twitter.com/walker_pr/social-media.
• Sign up for Help a Reporter Out – Help a Reporter Out is –a revolutionary way for PR practitioners to get their clients exposure. Help a Reporter Out (HARO) distributes emails daily with requests from reporters to speak to experts in various fields. If your client's CEO wants to become a thought leader in his or her respective industry, HARO can be a way to easily get them and their company noticed.