Walker Blog

At Walker Marketing, we don’t just talk about thought leadership—we practice it. You’re invited to read our blogs and compare your thoughts on marketing and public relations with ours. We welcome your comments and questions.

Standardizing Marketing Performance for DMOs

Even as performance reporting for marketing professionals becomes more standardized, the need for organizations to demonstrate return on marketing investment continues to increase. Specifically in the tourism industry, performance reporting serves as a tool for...

Walker Marketing Receives International Honors

International honors from the Davey Awards have been announced for 2014. Walker Marketing is pleased that for the second time this year, creative work performed in the tourism and senior marketing categories received awards. Creative ad campaigns and printed...

Great Content Improves Your Website

In a society where information is virtually limitless, human attention inevitably becomes the most important commodity of all. Today’s consumers are characterized by high expectations and a desire for instant gratification of information that is high in quality and value.

ROI of Content Marketing

As you identify content marketing strategies, it’s vital to develop a corresponding measurement strategy that demonstrates your return on investment. As a marketer focused on raising awareness of your tourism destination, there is a standard set of core content marketing metrics that indicate success in reaching your goals.