At Walker Marketing, we don’t just talk about thought leadership—we practice it. You’re invited to read our blogs and compare your thoughts on marketing and public relations with ours. We welcome your comments and questions.
Walker Marketing is pleased to announce that its client NC’s Brunswick Islands received two Platinum Awards for their 2014 Vacation Guide and 2014 Golf Guide at DMANC 2014.
Walker Marketing has long recognized the critical role tourism plays in economic development. This is why we’re excited for the 2014 World Tourism Day theme
Tourism organizations can use content marketing to boost lead generation and visitor spending. But many attempts fail due to lack of strategy and measurable objectives.
The big trend in the health care industry is patient-centered care, and strategic growth now relies heavily on providing the best experience for the patient. However, simply stating that the patient is your company’s primary goal is not enough
In a society where information is virtually limitless, human attention inevitably becomes the most important commodity of all. Today’s consumers are characterized by high expectations and a desire for instant gratification of information that is high in quality and value.
As you identify content marketing strategies, it’s vital to develop a corresponding measurement strategy that demonstrates your return on investment. As a marketer focused on raising awareness of your tourism destination, there is a standard set of core content marketing metrics that indicate success in reaching your goals.
When you think about promoting your destination, you’ve got a lot of options. It used to be easier, don’t you think? Before the Internet, advertising your destination consisted of print, radio, television and outdoor advertising.
Melbourne, Australia is enticing tourists to visit their city with an innovative approach to destination marketing. In October, they launched a Remote Control Tourism Campaign.
During focus groups held in Raleigh and Charlotte, there were discussions about how North Carolinians investigated, planned and made decisions about their vacation destinations. Several interesting points were made, giving insight into the vacation planning process.