At Walker Marketing, we don’t just talk about thought leadership—we practice it. You’re invited to read our blogs and compare your thoughts with ours. We welcome your comments and questions.
Walker Marketing has long recognized the critical role tourism plays in economic development. This is why we’re excited for the 2014 World Tourism Day theme
Tourism organizations can use content marketing to boost lead generation and visitor spending. But many attempts fail due to lack of strategy and measurable objectives.
The big trend in the health care industry is patient-centered care, and strategic growth now relies heavily on providing the best experience for the patient. However, simply stating that the patient is your company’s primary goal is not enough
In a society where information is virtually limitless, human attention inevitably becomes the most important commodity of all. Today’s consumers are characterized by high expectations and a desire for instant gratification of information that is high in quality and value.
As you identify content marketing strategies, it’s vital to develop a corresponding measurement strategy that demonstrates your return on investment. As a marketer focused on raising awareness of your tourism destination, there is a standard set of core content marketing metrics that indicate success in reaching your goals.
When you think about promoting your destination, you’ve got a lot of options. It used to be easier, don’t you think? Before the Internet, advertising your destination consisted of print, radio, television and outdoor advertising.
This time each year, predictions are made about which innovative tools will be most effective in marketing. Generally, this helps individuals determine where they should budget their time and resources for the upcoming year. So, Forbes has outlined several social media trends that they believe will dominate 2014.
During focus groups held in Raleigh and Charlotte, there were discussions about how North Carolinians investigated, planned and made decisions about their vacation destinations. Several interesting points were made, giving insight into the vacation planning process.
Social media is a vital component of any communications strategy. However, unlike many consumer product brands, health care organizations need to take a slightly different approach.
Many health care marketing professionals avoid the idea of joining social networks. Some believe it’s a waste of time or that social media isn’t an appropriate channel to communicate brand messaging.