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Walker Blog

At Walker Marketing, we don’t just talk about thought leadership—we practice it. You’re invited to read our blogs and compare your thoughts on marketing and public relations with ours. We welcome your comments and questions.

Walker Marketing Expands, Hires Chief Creative Officer

CONCORD, N.C. – Jan. 12, 2015 – Walker Marketing, one of the area’s leading full-service marketing communications agencies, has expanded its team, welcoming Steve Lasch as Chief Creative Officer. As Walker Marketing’s Chief Creative Officer, Steve brings more...

Standardizing Marketing Performance for DMOs

Even as performance reporting for marketing professionals becomes more standardized, the need for organizations to demonstrate return on marketing investment continues to increase. Specifically in the tourism industry, performance reporting serves as a tool for...

Walker Marketing Receives International Honors

International honors from the Davey Awards have been announced for 2014. Walker Marketing is pleased that for the second time this year, creative work performed in the tourism and senior marketing categories received awards. Creative ad campaigns and printed...

Great Content Improves Your Website

In a society where information is virtually limitless, human attention inevitably becomes the most important commodity of all. Today’s consumers are characterized by high expectations and a desire for instant gratification of information that is high in quality and value.