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Walker Blog

At Walker Marketing, we don’t just talk about thought leadership—we practice it. You’re invited to read our blogs and compare your thoughts with ours. We welcome your comments and questions.

Great Content Improves Your Website

In a society where information is virtually limitless, human attention inevitably becomes the most important commodity of all. Today’s consumers are characterized by high expectations and a desire for instant gratification of information that is high in quality and value.

ROI of Content Marketing

As you identify content marketing strategies, it’s vital to develop a corresponding measurement strategy that demonstrates your return on investment. As a marketer focused on raising awareness of your tourism destination, there is a standard set of core content marketing metrics that indicate success in reaching your goals.

Top Social Media Trends for 2014

This time each year, predictions are made about which innovative tools will be most effective in marketing. Generally, this helps individuals determine where they should budget their time and resources for the upcoming year. So, Forbes has outlined several social media trends that they believe will dominate 2014.