April 2nd, 2013 | By Jennifer Garber
As your hospital system or physician practice begins to develop its health care marketing strategy it’s important to address the needs of Baby Boomers.
January 24th, 2012 | By Jennifer Garber
Home Care Marketing, Public Relations, Senior Living Marketing
In health care marketing, offering first-hand experience to reporters can be a very effective tactic to help garner media coverage.
October 25th, 2011 | By Kevin Cary
Home Care Marketing, Senior Living Marketing, Social Media
Social media continues to gain at rapid rates, and the Twitter population gained more than 100 million people in 2010 alone.
June 30th, 2011 | By Walker Marketing
Home Care Marketing, Public Relations
The key to successful marketing is to find what makes your agency or company different, unusual, and extraordinary.
May 18th, 2011 | By Jeffrey Cheatham
As a home care marketer, are you using national health observances to help reach your public relations goals?
February 23rd, 2011 | By Jeffrey Cheatham
Home Care Marketing, Senior Living Marketing
It is a common misconception that seniors do not make up a measureable portion of Internet users in the United States.