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Facebook Changes Won’t Scare Off Seniors
By Kevin Cary | September 28th, 2011
Home Care Marketing, Senior Living Marketing, Social MediaSeniors usage of Facebook or the Web at large show no signs of slowing down.
Case Study: The Cardinal at North Hills
The Cardinal achieved ownership of the PMA through a highly targeted lead generation program that communicated a compelling position to seniors.
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Case Study: The Cascades at Verdae
The Cascades at Verdae exceeded pre-sales objectives through a multi-media campaign that featured original, commissioned artwork.
Cardinal at North Hills
The Cardinal achieved ownership of the PMA through a highly targeted lead generation program that communicated a compelling position to seniors.
Cascades at Verde
The Cascades at Verdae exceeded pre-sales objectives through a multi-media campaign that featured original, commissioned artwork.
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Testing, Testing, Testing: A Digital Marketing Best Practice
By John Rehkop | August 24th, 2011
Digital Marketing, Senior Living MarketingIncrease conversion rates and the value of your website through A/B and multivariate testing.
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Senior Care Companies Should “Hangout” with Google+
By Kevin Cary | August 20th, 2011
Home Care Marketing, Senior Living Marketing, Social MediaGoogle+ is the search engine giant’s foray into social media, and could present an opportunity for senior care companies.
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Social Media Policy Necessity for Senior Care Companies
By Kevin Cary | April 27th, 2011
Home Care Marketing, Senior Living Marketing, Social MediaHome care and other senior care companies are behind the curve in their use of social media, but that doesn’t mean they should blindly dive into the social fray.
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Online Seniors Unite! Home Care Companies See a Trend
By Jeffrey Cheatham | February 23rd, 2011
Home Care Marketing, Senior Living MarketingIt is a common misconception that seniors do not make up a measureable portion of Internet users in the United States.
