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Health Care Social Media: Think Like a Boy Scout
By Kevin Cary | February 2nd, 2012
Home Care Marketing, Senior Living Marketing, Social MediaTo avoid health care social media controversy, think like a Boy Scout and “Be Prepared.”
Case Study: The Cardinal at North Hills
The Cardinal achieved ownership of the PMA through a highly targeted lead generation program that communicated a compelling position to seniors.
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Case Study: The Cascades at Verdae
The Cascades at Verdae exceeded pre-sales objectives through a multi-media campaign that featured original, commissioned artwork.
Cardinal at North Hills
The Cardinal achieved ownership of the PMA through a highly targeted lead generation program that communicated a compelling position to seniors.
Cascades at Verde
The Cascades at Verdae exceeded pre-sales objectives through a multi-media campaign that featured original, commissioned artwork.
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Is Your Health Care Marketing Creating Positive Coverage?
By Jennifer Garber | January 24th, 2012
Home Care Marketing, Public Relations, Senior Living MarketingIn health care marketing, offering first-hand experience to reporters can be a very effective tactic to help garner media coverage.
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Make the Press Release Story About People, Not Programs
By Lynn Grayson | November 17th, 2011
Home Care Marketing, Public Relations, Senior Living MarketingCouple a great press release about a new program, location, upcoming open house or a service with information about the employees involved.
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Twitter for Senior Care: Plant Your Feet Before You Tweet
By Kevin Cary | October 25th, 2011
Home Care Marketing, Senior Living Marketing, Social MediaSocial media continues to gain at rapid rates, and the Twitter population gained more than 100 million people in 2010 alone.
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Facebook Changes Won’t Scare Off Seniors
By Kevin Cary | September 28th, 2011
Home Care Marketing, Senior Living Marketing, Social MediaSeniors usage of Facebook or the Web at large show no signs of slowing down.
