Agency Wins Three Gold, Four Silver and Two Bronze Awards for Advertising, Marketing and Event Planning Projects

CONCORD, N.C. — Leading senior marketing agency Walker Marketing was recently honored by the National Active Retirement Association (NARA). The agency received 12 awards for its work on behalf of The Cascades at Verdae, a continuing care retirement community (CCRC) in Greenville, S.C. and The Cardinal at North Hills, a CCRC in Raleigh, N.C.

Among the numerous recognitions, Walker Marketing received all three best direct mail piece/overall direct mail campaign awards and several gold awards.

Additional awards included:

• Gold award, best black and white print advertisement for The Cascades at Verdae
• Gold award, best color advertisement for The Cascades at Verdae
• Gold award, best promotion/event for The Cardinal at North Hills
• Silver award, best promotion/event for The Cascades at Verdae
• Silver award, best color advertisement for The Cardinal at North Hills
• Silver award, best community brochure for The Cascades at Verdae
• Silver award, best Web site for The Cascades at Verdae
• Bronze award, best community brochure for The Cascades at Verdae
• Bronze award, best Web site for The Cardinal at North Hills

“Senior-related marketing is one of the cornerstones of our business,” said Gary Walker, president and CEO of Walker Marketing. “Having so many of our projects recognized is a reflection of our commitment to exceeding client expectations and delivering a truly unique product in a sea of diluted creative.”

The Cascades at Verdae is owned by Banyan Senior Living, a leading developer and manager of CCRCs in the Southeast. The Cardinal at North Hills is a project of Kane Realty Corporation and Drucker and Falk, LLC.

The annual awards recognize creative work, promotional materials and event planning for projects focused on meeting the demands of active, mature adults across the country. Each piece was reviewed and judged by a panel based on originality, design flair, creativity and ability to meet targeted objectives. The panel consisted of distinguished and experienced members of the active adult housing, homebuilding and retirement housing industry.

About National Active Retirement Association (NARA)

NARA began as a regional organization in the Carolinas (Carolinas Active Retirement Association) and grew into a national organization. It assists with education and networking for homebuilders seeking to tailor their properties to older buyers, marketers looking to appeal to older adults and cities and towns trying to appeal to retirees as part of an economic development strategy.

About Walker Marketing, Inc.

Walker Marketing is a Charlotte-area full service marketing communications firm, specializing in health care, food science, construction/development and senior-related marketing. The firm is one of only a few in the Carolinas selected as members of the American Association of Advertising Agencies, the highest professional recognition an advertising agency can achieve. Boasting highly experienced, senior-level staff, the firm has nearly doubled its billings in the past year and continues to grow by seeking out national talent that boosts the firm’s capabilities and bench strength. For more information, e-mail Walker Marketing at info@walker-marketing.com, or, to learn more about its senior marketing practice, visit the firm’s microsite, www.reachingseniors.com.