As senior public relations manager, Lynn Grayson implements strategic communications campaigns designed to help clients enhance brand awareness and establish thought leadership. Adept at cultivating relationships with editorial contacts for all types of media, she provides a clear and distinctive voice for clients through byline articles, press releases, public service announcements, newsletters, speechwriting, special event planning and more.

Lynn’s career in marketing, which spans more than 20 years, began with roles as a copywriter and account executive, but she quickly shifted her primary focus to public relations. Since that time, she has represented clients in a diverse array of industries including nonprofit, healthcare, food service and hospitality. Over the last five years, her efforts have concentrated on developing communications targeted to seniors and caregivers, serving as marketing director for All for Seniors magazine and public relations manager for the Alzheimer’s Association Western Carolina Chapter.

“The aging population is booming. This group is facing enormous challenges, and they are desperate for information,” says Lynn. “My job is to make sure they know about our clients and the resources that are available to help them on their journey.”

Her enthusiasm for PR extends beyond working hours to volunteer activities, which have ranged from various committee chair positions in the Mecklenburg Area Catholic School System to a stint as director of communications for the Junior League of Charlotte.

Lynn holds a Bachelor of Arts in journalism from the University of North Carolina at Chapel Hill.