Building relationships with existing patientsin any health care marketing strategy.
As public relations strategists, we are often retained to help increase patient census and referrals. While we are successful in executing a number of health care marketing tactics that meet this objective, we often find an effective health care marketing program requires the assistance of a medical practiceâ€™s clinical staff. This component includes following up with an existing patient or caregiver regarding their recent visit.
By incorporating a strategic patient follow up program into your health care marketing strategy you will not only increase patient satisfaction, you could decrease unnecessary readmissions.
Itâ€™s understandable that running a busy medical practice may not offer physicians and clinical staff the time needed to keep in touch personally with each patient after every visit or procedure. However, there are a few tactics that can be incorporated into a medical practiceâ€™s health care marketing strategy that addresses this unmet need.
Following are a few proven ways that physicians and clinical staff can build upon their existing relationships with patients:
-Â Â Â Â Â Send a thank you note when a patient completes a visit
-Â Â Â Â Â Send an email reminder before a patientâ€™s next appointment
-Â Â Â Â Â Offer a brief satisfaction survey
-Â Â Â Â Â Distribute a periodic newsletter with tips about improving oneâ€™s health through diet, exercise, new products, research or other valuable information
Every medical practice is unique. Itâ€™s important to incorporate patient follow-up tactics into your health care marketing strategy that address the unique services of your medical practice and your patientsâ€™ needs. Whatâ€™s key is employing tactics that allow you to make an unexpected, positive connection with existing patients and caregivers.
What unique ways have you connected with patients after a recent visit or procedure?
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