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Health Care Social Media: Think Like a Boy Scout
By Kevin Cary | February 2nd, 2012
Home Care Marketing, Senior Living Marketing, Social MediaTo avoid health care social media controversy, think like a Boy Scout and “Be Prepared.”

VNA
After 40 years, the VNA needed a facelift and new brand position that better reflected the changing market. Walker Marketing built and implemented a distinctive brand across a wide range of channels.

Liberty Home Care & Hospice
Liberty HomeCare & Hospice Services needed to reduce their marketing budget while increasing awareness. Walker helped achieve this through the successful integration of PR and digital marketing.

Active Day
Walker Marketing raised the brand awareness of the nation’s largest adult day care by implementing a hub-and-spoke PR model and website strategy resulting in more direct inquiries and referrals.
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Is Your Health Care Marketing Creating Positive Coverage?
By Jennifer Garber | January 24th, 2012
Home Care Marketing, Public Relations, Senior Living MarketingIn health care marketing, offering first-hand experience to reporters can be a very effective tactic to help garner media coverage.
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Home Care Companies Should Make Mobile a Priority
By Kevin Cary | December 21st, 2011
Digital Marketing, Home Care MarketingThe proliferation of mobile web usage should make home care companies tap into the burgeoning outlet of mobile marketing.
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Siri and Semantic Search: The Future for SEO?
By Joe Recomendes | December 7th, 2011
Digital Marketing, Home Care MarketingSemantic search is a new type of search engine that is able to extrapolate meaning from contextual search queries. This could be an important factor for SEO.
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Incorporating Patient Follow-Up in Health Care Marketing
By Jennifer Garber | December 1st, 2011
Home Care MarketingWe often find an effective health care marketing program requires following up with an existing patient or caregiver.

