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Can Pinterest Add Value to Your Health Care Marketing Strategy?
By Jennifer Garber | April 25th, 2012
Home Care Marketing, Public Relations, Senior Living Marketing, Social Media, Trends & CultureThe opportunity to incorporate Pinterest into your health care marketing strategy is endless. Remember: it’s all about the visuals!

VNA
After 40 years, the VNA needed a facelift and new brand position that better reflected the changing market. Walker Marketing built and implemented a distinctive brand across a wide range of channels.

Liberty Home Care & Hospice
Liberty HomeCare & Hospice Services needed to reduce their marketing budget while increasing awareness. Walker helped achieve this through the successful integration of PR and digital marketing.

Active Day
Walker Marketing raised the brand awareness of the nation’s largest adult day care by implementing a hub-and-spoke PR model and website strategy resulting in more direct inquiries and referrals.
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Employ User Generated Content for Public Relations Success
By Kevin Cary | March 1st, 2012
Home Care Marketing, Public RelationsMany newspapers and TV stations have “user-generated” content sections that highlight reader submissions, and these can be used for public relations.
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Health Care Social Media: Think Like a Boy Scout
By Kevin Cary | February 2nd, 2012
Home Care Marketing, Senior Living Marketing, Social MediaTo avoid health care social media controversy, think like a Boy Scout and “Be Prepared.”
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Is Your Health Care Marketing Creating Positive Coverage?
By Jennifer Garber | January 24th, 2012
Home Care Marketing, Public Relations, Senior Living MarketingIn health care marketing, offering first-hand experience to reporters can be a very effective tactic to help garner media coverage.
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Home Care Companies Should Make Mobile a Priority
By Kevin Cary | December 21st, 2011
Digital Marketing, Home Care MarketingThe proliferation of mobile web usage should make home care companies tap into the burgeoning outlet of mobile marketing.

