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	<title>Walker Marketing</title>
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	<description>Digital and Traditional Marketing</description>
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		<title>Putting the Reach in Outreach</title>
		<description><![CDATA[When it comes to expanding the “reach” of your media outreach efforts, much attention should be focused on finding the unique angles to present to the media.]]></description>
		<link>http://www.walker-marketing.com/1774/putting-the-reach-in-outreach/</link>
			</item>
	<item>
		<title>Walker Marketing Recognized by N.C. Public Relations Society of America for Exemplary Work in Public Relations</title>
		<description><![CDATA[Walker Marketing’s public relations campaign for Liberty HomeCare &#038; Hospice Services took home two major prizes at the N.C. Public Relations Society of America chapter’s Silver InSpire Awards May 2.]]></description>
		<link>http://www.walker-marketing.com/1769/walker-marketing-recognized-by-n-c-public-relations-society-of-america-for-exemplary-work-in-public-relations/</link>
			</item>
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		<title>Alternative Public Relations Strategies for B2B Companies</title>
		<description><![CDATA[Many B2B companies may not benefit from traditional public relations strategies and social media efforts. Alternative public relations strategies are the key.]]></description>
		<link>http://www.walker-marketing.com/1763/alternative-public-relations-strategies-for-b2b-companies/</link>
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		<title>Can Pinterest Add Value to Your Health Care Marketing Strategy?</title>
		<description><![CDATA[The opportunity to incorporate Pinterest into your health care marketing strategy is endless. Remember: it’s all about the visuals!]]></description>
		<link>http://www.walker-marketing.com/1759/can-pinterest-add-value-to-your-health-care-marketing-strategy/</link>
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		<title>Employ User Generated Content for Public Relations Success</title>
		<description><![CDATA[Many newspapers and TV stations have “user-generated” content sections that highlight reader submissions, and these can be used for public relations.]]></description>
		<link>http://www.walker-marketing.com/1730/employ-user-generated-content-for-public-relations-success/</link>
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		<title>Building PR Momentum for Your Tourism Assets</title>
		<description><![CDATA[When promoting tourism through PR, assets are important. However, there is one vital factor that has the capability to create synergy in your efforts—momentum.
]]></description>
		<link>http://www.walker-marketing.com/1725/building-pr-momentum-for-your-tourism-assets/</link>
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		<title>Health Care Social Media: Think Like a Boy Scout</title>
		<description><![CDATA[To avoid health care social media controversy, think like a Boy Scout and "Be Prepared."]]></description>
		<link>http://www.walker-marketing.com/1721/health-care-social-media-think-like-a-boy-scout/</link>
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		<title>Walker Marketing President Gary Walker meets with President Obama</title>
		<description><![CDATA[Walker Marketing President and CEO Gary Walker was one of several N.C. businessmen to meet with President Barack Obama and other White House officials in January 2012. Gary Walker was the only businessman selected from the Charlotte metro area for the meeting. Walker was invited for the event because of Walker Marketing’s economic development successes. [...]]]></description>
		<link>http://www.walker-marketing.com/1695/walker-marketing-president-gary-walker-meets-with-president-obama/</link>
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		<title>Is Your Health Care Marketing Creating Positive Coverage?</title>
		<description><![CDATA[In health care marketing, offering first-hand experience to reporters can be a very effective tactic to help garner media coverage.]]></description>
		<link>http://www.walker-marketing.com/1692/is-your-health-care-marketing-creating-positive-coverage/</link>
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		<title>Tourism Marketing Projects Provide An Added Boost to PR</title>
		<description><![CDATA[The power of public relations is invaluable to tourism clients, but a great marketing project has the power to convert real dollars for your key partners.]]></description>
		<link>http://www.walker-marketing.com/1687/tourism-marketing-projects-provide-an-added-boost-to-pr/</link>
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