As the vice president of client services with Walker Marketing, Erin oversees account service to existing clients, including the development and management of integrated marketing communications programs. Her oversight ensures that all disciplines within the agency are working together harmoniously to obtain the clients’ objectives.
With a background in media planning, Erin is an expert at crafting the right marketing promotions mix for her clients. She has a wide range of industry experience including health care, manufacturing, hospitality and professional services. In her twelve years’ experience, she has created integrated marketing communications campaigns for hospitals, corporate health care programs, and physician groups within Carolinas HealthCare System, national brands including Marriott and International Paper, and manufacturers such as Expressions Custom Furniture.
"We are communications consultants. That said, it’s my job to facilitate communication across all parties seated at the table in order to walk away with a plan that is highly effective, strategic, and above all, "executable." Often overlooked, it is the implementation phase where many plans fail. Effective implementation is a result of fruitful communication both internally and within the agency/client partnership. Walker Marketing employs the right mixture of tools, technology and people to better facilitate communications for the successful execution of plans."
Erin's specialties include strategic brand planning, media buying, and implementation of integrated, multi-faceted marketing programs. She holds a Bachelor of Arts in Communications from Queens University.