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Putting the Reach in Outreach
By Jeffrey Cheatham | May 18th, 2012
Economic Development Marketing, Public RelationsWhen it comes to expanding the “reach” of your media outreach efforts, much attention should be focused on finding the unique angles to present to the media.
Case Study: Richmond County Tourism Development Authority
An integrated advertising, PR and government relations campaign led to a financial subsidy from the state that resulted in the return of NASCAR to Rockingham Speedway.
See what Walker can do for you
Through our collective expertise in traditional and digital communications, we know how to effectively integrate service platforms to maximize brand impact and meet your most aggressive business challenges.
Case Study: City of Kannapolis
A strategic economic development plan helped Kannapolis land the $1.5 billion economic revitalization project called the North Carolina Research Campus.
Richmond County Tourism
An integrated advertising, PR and government relations campaign led to a financial subsidy from the state that resulted in the return of NASCAR to Rockingham Speedway.
IBP
Media and government relations outreach on a national scale helped the International Business Park attract and secure 26 international and domestic companies.
City of Kannapolis
A strategic economic development plan helped Kannapolis land the $1.5 billion economic revitalization project called the North Carolina Research Campus.
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Alternative Public Relations Strategies for B2B Companies
By Meredith Holt | May 4th, 2012
Economic Development Marketing, Public Relations, Social MediaMany B2B companies may not benefit from traditional public relations strategies and social media efforts. Alternative public relations strategies are the key.
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Building PR Momentum for Your Tourism Assets
By Jeffrey Cheatham | February 22nd, 2012
Economic Development Marketing, Public RelationsWhen promoting tourism through PR, assets are important. However, there is one vital factor that has the capability to create synergy in your efforts—momentum.
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Tourism Marketing Projects Provide An Added Boost to PR
By Jeffrey Cheatham | January 18th, 2012
Direct Marketing, Economic Development MarketingThe power of public relations is invaluable to tourism clients, but a great marketing project has the power to convert real dollars for your key partners.
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Tourism Marketing for Undiscovered Tourism Assets
By Jeffrey Cheatham | December 14th, 2011
Economic Development Marketing, Public RelationsWhen promoting a tourism account through media and public relations outreach, too often the focus centers on the sustainable assets which already exist.
