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The Four P’s of Branding
By Erin Richey | May 16th, 2013
Economic Development Marketing, Home Care Marketing, Senior Living MarketingIt is a well-known fact among marketers that consumers have a set of perceptions about any and every product and service, whether we are conscious of the perceptions or not.
Case Study: Richmond County Tourism Development Authority
An integrated advertising, PR and government relations campaign led to a financial subsidy from the state that resulted in the return of NASCAR to Rockingham Speedway.
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Through our collective expertise in traditional and digital communications, we know how to effectively integrate service platforms to maximize brand impact and meet your most aggressive business challenges.
Case Study: City of Kannapolis
A strategic economic development plan helped Kannapolis land the $1.5 billion economic revitalization project called the North Carolina Research Campus.
Richmond County Tourism
An integrated advertising, PR and government relations campaign led to a financial subsidy from the state that resulted in the return of NASCAR to Rockingham Speedway.
IBP
Media and government relations outreach on a national scale helped the International Business Park attract and secure 26 international and domestic companies.
City of Kannapolis
A strategic economic development plan helped Kannapolis land the $1.5 billion economic revitalization project called the North Carolina Research Campus.
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More than Just a Bus Ride – Key Elements of a Successful Media Tour
By Ann Gibson | May 16th, 2013
Economic Development Marketing, Public RelationsTake these steps to maximize the benefit of your media tour investment:
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Leisure Travel and the Generational Marketing Potential
By John Ketchum | May 6th, 2013
Economic Development MarketingInformation that is clear, continually updated, and “niche-relevant” is a must for any travel destination marketer – whether that is on their website, their digital marketing efforts, their promotions or their management of social media.
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Use Community Visioning to Find Your Destination Brand
By Ann Gibson | May 3rd, 2013
Economic Development Marketing, Public RelationsFinding your destination brand, while time consuming, lays the foundation on which to build your economic development and marketing strategies.
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10 Reasons Brands Need to Take Social Media More Seriously
By Meredith Holt | May 1st, 2013
Economic Development Marketing, Social MediaSince much of the magic of social media happens behind the scenes, it’s easy to overlook how important a role social media plays.
