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Tourism Marketing Projects Provide An Added Boost to PR
By Jeffrey Cheatham | January 18th, 2012
Direct Marketing, Economic Development MarketingThe power of public relations is invaluable to tourism clients, but a great marketing project has the power to convert real dollars for your key partners.
Case Study: Richmond County Tourism Development Authority
An integrated advertising, PR and government relations campaign led to a financial subsidy from the state that resulted in the return of NASCAR to Rockingham Speedway.
See what Walker can do for you
Through our collective expertise in traditional and digital communications, we know how to effectively integrate service platforms to maximize brand impact and meet your most aggressive business challenges.
Case Study: City of Kannapolis
A strategic economic development plan helped Kannapolis land the $1.5 billion economic revitalization project called the North Carolina Research Campus.
Richmond County Tourism
An integrated advertising, PR and government relations campaign led to a financial subsidy from the state that resulted in the return of NASCAR to Rockingham Speedway.
IBP
Media and government relations outreach on a national scale helped the International Business Park attract and secure 26 international and domestic companies.
City of Kannapolis
A strategic economic development plan helped Kannapolis land the $1.5 billion economic revitalization project called the North Carolina Research Campus.
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Tourism Marketing for Undiscovered Tourism Assets
By Jeffrey Cheatham | December 14th, 2011
Economic Development Marketing, Public RelationsWhen promoting a tourism account through media and public relations outreach, too often the focus centers on the sustainable assets which already exist.
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Asset Inventory: Crucial for Economic Development Strategy
By Ann Gibson | December 12th, 2011
Economic Development MarketingStarting off with research to guide economic development strategies will lead to greater efficiencies down the road in attracting and retaining businesses.
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Are You Making Website Life Easier for Your Tourism Partners?
By Jeffrey Cheatham | November 3rd, 2011
Digital Marketing, Economic Development MarketingIt’s a given that the function of your tourism website is to promote your assets to visitors. But are you making life easier for your tourism partners?
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Online Economic Development Tools for Site Selectors
By Ann Gibson | September 22nd, 2011
Digital Marketing, Economic Development MarketingOnline economic development tools are the key to reaching site selectors. These days, decisions are being made without so much as picking up the phone.
