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February 2nd, 2012 | By Kevin Cary
Home Care Marketing, Senior Living Marketing, Social MediaHealth Care Social Media: Think Like a Boy Scout
To avoid health care social media controversy, think like a Boy Scout and “Be Prepared.”
Blog Categories
Senior Living Marketing
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January 24th, 2012 | By Jennifer Garber
Home Care Marketing, Public Relations, Senior Living MarketingIs Your Health Care Marketing Creating Positive Coverage?
In health care marketing, offering first-hand experience to reporters can be a very effective tactic to help garner media coverage.
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November 17th, 2011 | By Lynn Grayson
Home Care Marketing, Public Relations, Senior Living MarketingMake the Press Release Story About People, Not Programs
Couple a great press release about a new program, location, upcoming open house or a service with information about the employees involved.
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October 25th, 2011 | By Kevin Cary
Home Care Marketing, Senior Living Marketing, Social MediaTwitter for Senior Care: Plant Your Feet Before You Tweet
Social media continues to gain at rapid rates, and the Twitter population gained more than 100 million people in 2010 alone.
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September 28th, 2011 | By Kevin Cary
Home Care Marketing, Senior Living Marketing, Social MediaFacebook Changes Won’t Scare Off Seniors
Seniors usage of Facebook or the Web at large show no signs of slowing down.
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August 24th, 2011 | By John Rehkop
Digital Marketing, Senior Living MarketingTesting, Testing, Testing: A Digital Marketing Best Practice
Increase conversion rates and the value of your website through A/B and multivariate testing.
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August 20th, 2011 | By Kevin Cary
Home Care Marketing, Senior Living Marketing, Social MediaSenior Care Companies Should “Hangout” with Google+
Google+ is the search engine giant’s foray into social media, and could present an opportunity for senior care companies.
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April 27th, 2011 | By Kevin Cary
Home Care Marketing, Senior Living Marketing, Social MediaSocial Media Policy Necessity for Senior Care Companies
Home care and other senior care companies are behind the curve in their use of social media, but that doesn’t mean they should blindly dive into the social fray.
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February 23rd, 2011 | By Jeffrey Cheatham
Home Care Marketing, Senior Living MarketingOnline Seniors Unite! Home Care Companies See a Trend
It is a common misconception that seniors do not make up a measureable portion of Internet users in the United States.
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January 21st, 2011 | By Joe Recomendes
Digital Marketing, Senior Living Marketing4 Benefits of a Content Management System for your Website
Ease of use, high customizability, and flexibility are good reasons to consider a content management system for your next website enhancements.
