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October 6th, 2011 | By Lynn Grayson
Home Care MarketingRiding the Healthcare Rollercoaster
As healthcare providers ride the rollercoaster of twists and turns to their industry, they must find a way to position themselves for the best possible outcome.
Blog Categories
Home Care Marketing
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September 28th, 2011 | By Kevin Cary
Home Care Marketing, Senior Living Marketing, Social MediaFacebook Changes Won’t Scare Off Seniors
Seniors usage of Facebook or the Web at large show no signs of slowing down.
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September 8th, 2011 | By Jennifer Garber
Home Care MarketingIncorporating QR Codes into Your Healthcare Marketing
QR codes are a tool that is fairly new to healthcare marketing. However, over the last few years many brands have been successful in connecting with consumers.
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August 25th, 2011 | By Lynn Grayson
Home Care MarketingHello? – Don’t Hang Up on Home Care Opportunity
Have you ever wondered how many phone calls your home care business gets per day or what percentage of those calls are inquiries from potential customers?
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August 20th, 2011 | By Kevin Cary
Home Care Marketing, Senior Living Marketing, Social MediaSenior Care Companies Should “Hangout” with Google+
Google+ is the search engine giant’s foray into social media, and could present an opportunity for senior care companies.
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August 17th, 2011 | By Kevin Cary
Home Care Marketing, Social MediaHome Care Executives: Why Social Media is the Right Choice
Home care executives should engage in social media themselves to better understand its impact.
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July 29th, 2011 | By Lynn Grayson
Home Care MarketingIn Home Care Marketing, Give Credit Where Credit’s Due
Finding information on the Internet is as easy as typing phrase into a search engine – The the key is how you choose to use this in your home care marketing.
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June 30th, 2011 | By Lynn Grayson
Home Care Marketing, Public RelationsBe Specific About What Makes Your Home Care Agency Different
The key to successful marketing is to find what makes your agency or company different, unusual, and extraordinary.
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June 23rd, 2011 | By Kevin Cary
Home Care Marketing, Social MediaShowcasing Patients Can Pay Off in Social Media
Patient stories are often the most shared items for senior care companies. That’s a primary benefit of social media – getting the word out about your work.
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June 8th, 2011 | By Joe Recomendes
Home Care Marketing, Social MediaUsing Twitter Advanced Search for Healthcare
Once you’ve mastered the basics of Twitter, it’s time to reach out and do some engaging of your own with Twitter Advanced Search.
