-
February 2nd, 2012 | By Kevin Cary
Home Care Marketing, Senior Living Marketing, Social MediaHealth Care Social Media: Think Like a Boy Scout
To avoid health care social media controversy, think like a Boy Scout and “Be Prepared.”
Blog Categories
Home Care Marketing
-
January 24th, 2012 | By Jennifer Garber
Home Care Marketing, Public Relations, Senior Living MarketingIs Your Health Care Marketing Creating Positive Coverage?
In health care marketing, offering first-hand experience to reporters can be a very effective tactic to help garner media coverage.
-
December 21st, 2011 | By Kevin Cary
Digital Marketing, Home Care MarketingHome Care Companies Should Make Mobile a Priority
The proliferation of mobile web usage should make home care companies tap into the burgeoning outlet of mobile marketing.
-
December 7th, 2011 | By Joe Recomendes
Digital Marketing, Home Care MarketingSiri and Semantic Search: The Future for SEO?
Semantic search is a new type of search engine that is able to extrapolate meaning from contextual search queries. This could be an important factor for SEO.
-
December 1st, 2011 | By Jennifer Garber
Home Care MarketingIncorporating Patient Follow-Up in Health Care Marketing
We often find an effective health care marketing program requires following up with an existing patient or caregiver.
-
November 17th, 2011 | By Lynn Grayson
Home Care Marketing, Public Relations, Senior Living MarketingMake the Press Release Story About People, Not Programs
Couple a great press release about a new program, location, upcoming open house or a service with information about the employees involved.
-
November 9th, 2011 | By Kevin Cary
Home Care Marketing, Social MediaGoogle Plus Now Has Brand Pages – Should Senior Care Join?
Google announced that it is launching brand pages for Google Plus, an exciting development for senior care companies who have been waiting on the announcement.
-
October 25th, 2011 | By Kevin Cary
Home Care Marketing, Senior Living Marketing, Social MediaTwitter for Senior Care: Plant Your Feet Before You Tweet
Social media continues to gain at rapid rates, and the Twitter population gained more than 100 million people in 2010 alone.
-
October 6th, 2011 | By Lynn Grayson
Home Care MarketingRiding the Healthcare Rollercoaster
As healthcare providers ride the rollercoaster of twists and turns to their industry, they must find a way to position themselves for the best possible outcome.
-
September 28th, 2011 | By Kevin Cary
Home Care Marketing, Senior Living Marketing, Social MediaFacebook Changes Won’t Scare Off Seniors
Seniors usage of Facebook or the Web at large show no signs of slowing down.
