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January 18th, 2012 | By Jeffrey Cheatham
Direct Marketing, Economic Development MarketingTourism Marketing Projects Provide An Added Boost to PR
The power of public relations is invaluable to tourism clients, but a great marketing project has the power to convert real dollars for your key partners.
Blog Categories
Economic Development Marketing
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December 14th, 2011 | By Jeffrey Cheatham
Economic Development Marketing, Public RelationsTourism Marketing for Undiscovered Tourism Assets
When promoting a tourism account through media and public relations outreach, too often the focus centers on the sustainable assets which already exist.
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December 12th, 2011 | By Ann Gibson
Economic Development MarketingAsset Inventory: Crucial for Economic Development Strategy
Starting off with research to guide economic development strategies will lead to greater efficiencies down the road in attracting and retaining businesses.
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November 3rd, 2011 | By Jeffrey Cheatham
Digital Marketing, Economic Development MarketingAre You Making Website Life Easier for Your Tourism Partners?
It’s a given that the function of your tourism website is to promote your assets to visitors. But are you making life easier for your tourism partners?
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September 22nd, 2011 | By Ann Gibson
Digital Marketing, Economic Development MarketingOnline Economic Development Tools for Site Selectors
Online economic development tools are the key to reaching site selectors. These days, decisions are being made without so much as picking up the phone.
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September 20th, 2011 | By Jeffrey Cheatham
Economic Development Marketing, Public Relations6 Critical Checklist Items to Scheduling a Press Conference
If your agency handles a tourism or economic development account, there is nothing finer than promoting good news to the media through a press conference.
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August 10th, 2011 | By Jeffrey Cheatham
Digital Marketing, Economic Development MarketingMaking Apps Apply for Tourism Marketing
The ever-expanding world of apps and smartphones has provided an exponential boon to tourism marketing.
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July 14th, 2011 | By Jeffrey Cheatham
Economic Development Marketing, Social MediaUsing Social Media to Augment Tourism PR Efforts
The general idea of promoting tourism through sound public relations effort is to bring awareness and attention to valuable and defined assets.
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June 16th, 2011 | By Jeffrey Cheatham
Economic Development Marketing, Public RelationsDefining Your Tourism Assets—How PR Targets are Wisely Chosen
When promoting a tourism or economic development account from a public relations perspective, you must begin with an analysis of the tourism assets you have.
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September 30th, 2010 | By John Rehkop
Digital Marketing, Economic Development MarketingSmart Cookies: Digital Marketing and the Evolution of Online Behavior Tracking
As tracking of online behavior has increased, so has the scrutiny of tracking practices.
