-
May 16th, 2013 | By Erin Richey
Economic Development Marketing, Home Care Marketing, Senior Living MarketingThe Four P’s of Branding
It is a well-known fact among marketers that consumers have a set of perceptions about any and every product and service, whether we are conscious of the perceptions or not.
Blog Categories
Economic Development Marketing
-
May 16th, 2013 | By Ann Gibson
Economic Development Marketing, Public RelationsMore than Just a Bus Ride – Key Elements of a Successful Media Tour
Take these steps to maximize the benefit of your media tour investment:
-
May 6th, 2013 | By John Ketchum
Economic Development MarketingLeisure Travel and the Generational Marketing Potential
Information that is clear, continually updated, and “niche-relevant” is a must for any travel destination marketer – whether that is on their website, their digital marketing efforts, their promotions or their management of social media.
-
May 3rd, 2013 | By Ann Gibson
Economic Development Marketing, Public RelationsUse Community Visioning to Find Your Destination Brand
Finding your destination brand, while time consuming, lays the foundation on which to build your economic development and marketing strategies.
-
May 1st, 2013 | By Meredith Holt
Economic Development Marketing, Social Media10 Reasons Brands Need to Take Social Media More Seriously
Since much of the magic of social media happens behind the scenes, it’s easy to overlook how important a role social media plays.
-
April 9th, 2013 | By Erin Richey
Economic Development Marketing, Home Care Marketing, Senior Living MarketingAgency Accountability: Proof of Performance
The 2013 Marketing Summit at Wake Forest University recently tweeted “What will drive agency value in the world of Big Data? The panel agrees: measurable results and ROI.” No more hiding behind creative prowess. Whether or not the CEO likes gnomes or lizards, the blue ad over the green, it’s clear that data trumps the [...]
-
March 26th, 2013 | By Jennifer Garber
Economic Development Marketing“Travel Effect” – Research Seeks to Show Benefits of Travel
In a new poll conducted by Harris Interactive, it was determined that family vacations can leave lasting impressions, even on those as young as five years old.
-
March 13th, 2013 | By Jennifer Garber
Economic Development MarketingAre Industry Clusters the Key to Economic Growth?
Industry clusters were once believed to be the economic development “Holy Grail,” but over the years they have produced mixed results. Still, industry experts believe that an effective clustering strategy is a proven recipe for regional and statewide economic success.
-
March 12th, 2013 | By Ann Gibson
Economic Development Marketing, Public Relations, Social Media, Trends & CulturePromote Tourism with Online Vacation Packages
Packaged itineraries promote increased destination spending through richer and more varied vacation experiences and can increase your visitor length of stay.
-
February 6th, 2013 | By Ann Gibson
Economic Development Marketing, Planning, Public Relations, Trends & CultureMain Street Program Jump-Starts Downtown Revitalization
As charming downtown commercial districts pop up across the country, it’s difficult to imagine a time when a thriving main street, lined with mom-and-pop storefronts and unique eateries, wasn’t appreciated…
