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Permission-based marketing

John Rehkop  |  May 27, 2009The glut of advertising messages has changed the game — but there are still ways to break through and connect.  >
 

The Culture of Web

Ken Vuncannon  |  December 4, 2008When even technology giants fail to maximize the potential of their online ventures, Internet profitability can seem like an enigma. However, the key to achieving web-based marketing success is all in the right frame of mind.  >
 

B-to-B Marketing: The value of lead scoring

John Rehkop  |  September 26, 2008Discover the profit potential latent in your leads through a technique known as "lead scoring" and maximize your conversion rate by knowing where to invest your efforts.  >
 

iPhone Apps: The Next Marketing Frontier

Ken Vuncannon  |  August 15, 2008There is a new application-based marketing medium, and it's in your pocket.  >
 

Direct Marketing: Leveraging Knowledge to Build Relationships

John Rehkop  |  April 23, 2006When implemented properly, direct marketing provides a powerful method of reaching clients both current and prospective, and connecting them to your organization.  >
 

 

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