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February 2nd, 2012 | By Kevin Cary
Home Care Marketing, Senior Living Marketing, Social MediaHealth Care Social Media: Think Like a Boy Scout
To avoid health care social media controversy, think like a Boy Scout and “Be Prepared.”
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January 24th, 2012 | By Jennifer Garber
Home Care Marketing, Public Relations, Senior Living MarketingIs Your Health Care Marketing Creating Positive Coverage?
In health care marketing, offering first-hand experience to reporters can be a very effective tactic to help garner media coverage.

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January 18th, 2012 | By Jeffrey Cheatham
Direct Marketing, Economic Development MarketingTourism Marketing Projects Provide An Added Boost to PR
The power of public relations is invaluable to tourism clients, but a great marketing project has the power to convert real dollars for your key partners.

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December 21st, 2011 | By Kevin Cary
Digital Marketing, Home Care MarketingHome Care Companies Should Make Mobile a Priority
The proliferation of mobile web usage should make home care companies tap into the burgeoning outlet of mobile marketing.

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December 14th, 2011 | By Jeffrey Cheatham
Economic Development Marketing, Public RelationsTourism Marketing for Undiscovered Tourism Assets
When promoting a tourism account through media and public relations outreach, too often the focus centers on the sustainable assets which already exist.