At Walker Marketing, we don’t just talk about thought leadership—we practice it. You’re invited to read our blogs and compare your thoughts on marketing and public relations with ours. We welcome your comments and questions.
In the senior living industry, branding isn’t always a priority. The conventional wisdom holds that if you’re in the right neighborhood and have a good reputation, you’ve sufficiently differentiated yourself from your competitors
With more than a billion users, YouTube has become one of the internet’s premier destinations and the source of hundreds of millions of hours of video viewing each day. By next year, video is expected to account for nearly 70 percent of all consumer traffic on the internet.
Like most businesses these days, your senior living community has likely established a presence on social media. But are your efforts rewarding you with the desired result — engaging residents and their loved ones to tell a positive story about your community?
If you’re speaking with seniors on a regular basis, you know that adult children often play a major role in determining when — and even if — Mom and Dad move into a community. In some cases, adult children are in favor of a move. They want what’s best for their parents and will encourage them to move to a senior living community while they’re still young and healthy enough to enjoy the many amenities and activities.