At Walker Marketing, we don’t just talk about thought leadership—we practice it. You’re invited to read our blogs and compare your thoughts on marketing and public relations with ours. We welcome your comments and questions.
New websites always come with the best intentions.
But as a website ages from brand-spanking new to weeks, months and years old, hopeful notions of frequently adding new content may fall by the wayside. In the beginning, maybe the updates are daily. Weekly updates then stretch to monthly, and suddenly, the “latest news” is staler than the last bagel at a staff meeting.
For most senior living communities, serving the greater good in the local area is part of the mission. Communities often help local nonprofits in a variety of ways, from cash donations to use of space to providing volunteers for events.
It’s no secret that most seniors need to sell their homes to finance a move to Independent Living — and that a senior who’s putting her home on the market may be a prime candidate for a move to your community.
From the beginning of the internet age, seniors have been among those Americans least likely to make use of technology. As recently as 2015, four in 10 adults over the age of 65 said they had yet to get online. Still, the number of seniors using the internet is increasing, up from 57 percent in 2014.
How many prospective residents ask your marketing team about accreditation? One in 20? One in 100?
Accreditation is not at the forefront of most seniors’ minds when they begin looking for a senior living community. But accreditation measures and formalizes many quality markers — including financial stability, safety and security, and staff qualifications — that matter very much to seniors.
In the senior living industry, branding isn’t always a priority. The conventional wisdom holds that if you’re in the right neighborhood and have a good reputation, you’ve sufficiently differentiated yourself from your competitors
With more than a billion users, YouTube has become one of the internet’s premier destinations and the source of hundreds of millions of hours of video viewing each day. By next year, video is expected to account for nearly 70 percent of all consumer traffic on the internet.
Like most businesses these days, your senior living community has likely established a presence on social media. But are your efforts rewarding you with the desired result — engaging residents and their loved ones to tell a positive story about your community?