At Walker Marketing, we don’t just talk about thought leadership—we practice it. You’re invited to read our blogs and compare your thoughts on marketing and public relations with ours. We welcome your comments and questions.
If you’re speaking with seniors on a regular basis, you know that adult children often play a major role in determining when — and even if — Mom and Dad move into a community. In some cases, adult children are in favor of a move. They want what’s best for their parents and will encourage them to move to a senior living community while they’re still young and healthy enough to enjoy the many amenities and activities.
Most marketing professionals use every resource available to them and are always on the prowl for good deals. Whether you’re paying for ad space, web hosting, printing or even staffing, it’s likely that you’re squeezing your marketing pennies until they yell, “Uncle!”
Every senior living marketing representative knows the importance of persuading prospective residents to visit their community. Few of us would make a move sight unseen, and for seniors considering such a major life change, seeing often is believing.
It is a well-known fact among marketers that consumers have a set of perceptions about any and every product and service, whether we are conscious of the perceptions or not.