Walker Marketing is an award-winning, Charlotte, NC-area advertising agency specializing in public relations and digital marketing services in the home care and health care, senior living and economic development and tourism categories.

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  • February 4th, 2014  |   By Walker Marketing
    Brand Marketing, Digital Marketing

    ROI of Content Marketing

    As you identify content marketing strategies, it’s vital to develop a corresponding measurement strategy that demonstrates your return on investment. As a marketer focused on raising awareness of your tourism destination, there is a standard set of core content marketing metrics that indicate success in reaching your goals.