At Walker Marketing, we don’t just talk about thought leadership — we practice it. You’re invited to read our blog posts and learn about our thoughts on marketing and public relations. We welcome your comments and questions.
What’s in a name? If you’re hoping to use your wellness program to attract prospective residents to your senior living community, the right name can significantly enhance your efforts.
Active seniors will scour your website and collateral materials for references to wellness. Broaching the topic without a strong branding element may or may not appeal to your prospects. And if you don’t mention wellness at all, you’ve probably lost those active and health-minded folks.
But what if you provide your prospects with thorough information about a program that has its own appealing brand personality? By creating a unique name and other branding elements for wellness efforts at your community, you merge science with psychology in what Forbes has referred to as a “promise mark.”Read More
If you’re speaking with seniors on a regular basis, you know that adult children often play a major role in determining when — and even if — Mom and Dad move into a community. In some cases, adult children are in favor of a move. They want what’s best for their parents and will encourage them to move to a senior living community while they’re still young and healthy enough to enjoy the many amenities and activities.Read More
Every senior living marketing representative knows the importance of persuading prospective residents to visit their community. Few of us would make a move sight unseen, and for seniors considering such a major life change, seeing often is believing.Read More
In our increasingly mobile and connected world, online reviews play an unprecedented role in influencing buying behavior. In fact, nearly 90 percent of consumers say an online review has swayed a purchasing decision. For businesses, the power of online reviews cuts both ways. Positive reviews can act as a boon, creating a groundswell of customer…Read More
How do you connect with your prospects? In most communities, members of the sales team call prospective customers and schedule appointments on a regular basis. If you have a marketing program in place, you’re likely connecting with your prospects in dozens of additional ways every day. Conceived and executed correctly, the various components of your…Read More
To maintain an optimal occupancy level, you probably coach your team to keep their sales funnel in mind. But have you considered going full-funnel? The modern concept of “full-funnel marketing” gives a turbo boost to the traditional sales funnel model of selling. The technique helps you spend your online marketing budget strategically — focusing on…Read More
New websites always come with the best intentions.
But as a website ages from brand-spanking new to weeks, months and years old, hopeful notions of frequently adding new content may fall by the wayside. In the beginning, maybe the updates are daily. Weekly updates then stretch to monthly, and suddenly, the “latest news” is staler than the last bagel at a staff meeting.Read More
What’s your story? If you don’t know, then it’s time to take a look at how public relations — both earned and owned — can help you get your message out in a compelling way. Why Do You Need a Story? Public relations can differ from purchased media like advertising in a significant way: You…Read More
For most senior living communities, serving the greater good in the local area is part of the mission. Communities often help local nonprofits in a variety of ways, from cash donations to use of space to providing volunteers for events. And nonprofit organizations often are willing — and even eager — to help get the…Read More
It’s no secret that most seniors need to sell their homes to finance a move to Independent Living — and that a senior who’s putting her home on the market may be a prime candidate for a move to your community.Read More