Walker Marketing is an award-winning, Charlotte, NC-area advertising agency specializing in public relations and digital marketing services in the home care and health care, senior living and economic development and tourism categories.
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  • Joe Recomendes
    As digital marketing strategist, Joe Recomendes is dedicated to leveraging the digital platform and demonstrating ROI for all of Walker Marketing’s clients.

 

4 Benefits of a Content Management System for your Website

A content management system is a website administration framework which provides website administration tools designed to allow users with little knowledge of web programming languages to create and manage the site’s content easily.

If you’re wondering whether you need a CMS for your website, take a look at this infographic (via Infoshift).

There are many popular CMS frameworks available to build a website for a home care agency including WordPress, Drupal, and Joomla. Many of these frameworks are open-source and provide a high degree of flexibility. There are a number of benefits to using one of these frameworks, including the following.

  1. Ability to update information from the client sideIf you hire an agency to build and maintain your website, it may be difficult or impractical to rely on the agency for some updates, or minor internal copy changes. For example, the management of events or job listings makes more sense to update from the client side. Having a regularly updated portion of your website, such as a blog, is important for search engine optimization. Many websites with a CMS back-end are remarkably easy to update, making it easy to manage both the dynamic sections of the website as well as static pages for home care services, events, job listings, and any other information on the site.
  2. Low technical knowledge neededMany sites built without a CMS require at least a beginners knowledge of coding. To update text, videos, and images on a website coded in a web programming language requires the employ of a web developer. However, with an easy-to-use CMS, no coding is needed. This allows anyone working for a company, with a minimal amount of training, to update a website.
  3. DesignMany popular websites, including eBay and Best Buy, use one of the frameworks of these popular CMS frameworks. Many sites that are aesthetically pleasing in this day and age are built on these frameworks. Though countless themes exist for these frameworks, they also support custom theme building for a look that’s all your own.
  4. High functionalityThis flexibility of these sites allow for a wide degree of functionality. Anything from a simple content-rich site to an ecommerce site can be built with these content management systems by installing the correct plug-ins. The site can be adapted for the needs of any company, no matter their business model.

Content management system-based websites are very flexible for these reasons, and more. Ease of use, high customizability, and flexible features are all great reasons to consider one of these content management systems for your next website enhancement.

Do you have an easy-to-use administrative dashboard for your website? If not, who is responsible for web updates? If keeping your web copy fresh takes an act of Congress, perhaps you should consider rebuilding your website with a content management system. What do you use to manage your website?


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