Business functionality hasn’t happened yet, but learn the platform so you’ll be ready when it does
The next big thing in social media hunt seems to pop up every six months or so, and many of the top picks fizzle fast. But that doesn’t mean senior care companies should shy away from Google+. Google+, if you didn’t know, is the search engine giant’s foray into social media, and is viewed as a potential competitor to Facebook.
Users have “circles” instead of friends, and “hangouts” for video chat, but the project hasn’t been open to the general public yet. Since Google+ is still in its early stages, only those invited to participate have been able to check out all of its features.
Early results have been staggering. A report earlier this month said more than 10 million have already joined Google+, and that number will continue to grow. Unlike Facebook and Twitter, which both started up thanks to a few creative minds, Google+ has the backing of one of the largest corporations in the world. That doesn’t guarantee success, but it does give the platform an advantage in building up its audience.
The platform hasn’t developed an outlet like Facebook Pages for businesses yet, but reports indicate that those outlets are coming. So, even though a timetable for a full rollout of Google+ hasn’t been announced yet, senior care companies should start to test Google+ and its capabilities now.
That’s a fundamental change from how senior care companies typically operate. They have always been slow to join the social media world. Three years ago, seniors rarely used Facebook, and that stigma has been slow to change. But statistics now reflect just how much seniors now turn to social media, and that won’t change with Google+.
Senior care companies shouldn’t take a wait and see approach with Google+. It’s time to start hanging out now.
Have you explored Google+? How do you think a senior care company should consider using the platform?
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