The general idea of promoting tourism through sound public relations practice is to bring awareness and attention to valuable and defined assets. However, placing stories in relevant publications and obtaining broadcast coverage is only a two-dimensional effort without the implementation of social media networks to bolster your case.
It is no secret that social network sites continue to grow both in popularity and relevance. But how do public relations professionals utilize successful PR wins effectively? The answer is simple—by repurposing them. By now, most if not all, publications have a Facebook Fan Page dedicated to focusing on the absolute latest news and happenings in their own orbit. So once you’ve secured an excellent 750-word piece on a tourism asset that garners visitation interest, make certain that the story will appear on the pages of your social media counterparts. Simply write your own announcement with a link leading to your particular article online.
Moreover, by “liking” the publication’s fan page, you have now given yourself the ability to have your post appear not only on your entity’s fan page, but the publication fan page as well—where it will be seen by an even larger audience. Individual fans of that page will then be free to “like” or even comment on the particulars of your story—perhaps even offering further information, anecdotes or experiences of their own. Users can check back frequently by refreshing the page for continuous commentary.
If your public relations success story is a broadcast effort, you can gain further attention and awareness as the air date approaches by implementing an online “viewing party” for like-minded fans of your subject. Invitations to the online viewing party can be cast in a very wide net for maximum participation. It’s a completely captive audience with the same interest. As for seeking an even wider audience than your core group, the same principle of “liking” other fan pages with similar subject matter can have your invitation post appear on multiple fan pages with a common interest.
Remember, by engaging your fan page audience with as many regular updates as possible assists in garnering additional fans. Social networks are just that—networks of people that share a common interest hungry for relevant news about their cherished interests. Engage them early and often by repurposing your public relations success for the most well-rounded experience available.
Have you utilized your social networking sites to continue repurposing your finest efforts?
No comments yet
