Walker Marketing, Concord, NC Agency

Walker Marketing, Inc.

An award-winning full-service communications agency, Walker Marketing specializes in marketing, public relations, advertising, branding and digital media for the healthcare, senior living, and tourism and economic development industries.

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NC's Brunswick Islands Integrated Marketing Campaign

Featured Project

NC’s Brunswick Islands

Fresh marketing strategies combined with appealing creative designed to drive tourism and boost visitation
SERVICES: Strategic Planning, Creative, Advertising, Digital & Integrated Marketing Campaigns, Media Planning

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Featured Project

Liberty HomeCare & Hospice

Consumer pull-through communications strategy designed to establish Liberty HomeCare & Hospice as a leading industry resource.
SERVICES: Public Relations, Digital Marketing, Social Media.

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Featured Project

Cambridge Village of Wilmington

A unique creative platform for cultivating a prospect base.
SERVICES:  Marketing, Creative, Advertising, Direct Mail.

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Featured Project

CaroMont Cancer Center

Website & digital campaign designed to support and enhance patient care and increase physician referrals
SERVICES: Web Development, SEO, Video Production, Creative Strategy.

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Read our Blog

Interested in gaining some insight on marketing for health care, senior living, tourism and economic development? Our blog has it all – join the conversation today!
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Growing a High Performance Website

Learn how to get real results with a mature, high-performance website based on solid strategy. Download our white paper today!


We Want To Hear From You

Whether you want to know more about Walker Marketing or are ready to put our skills to work for you, we’re here to help and can’t wait to meet you!


Commitment to Your Success

Award-winning creative and integrated marketing plans? Check. Deep experience in strategic planning, public relations and national branding that retains attention? Absolutely. But what really sets us apart is our commitment to your success and producing measurable results for your organization.




Marketing, Public Relations and Branding For:



Senior Living

Whether you’re an upscale upstart or expanding, have a long waiting list or need to revive a community with lagging occupancy, we know what it takes to carve a unique market position and produce qualified leads.

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Health Care & Long-Term Care

Discover how our proven approach to health care marketing can help you increase referrals and revenue in an environment defined by intensifying competition, shrinking profit margins and constant reform.

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Tourism & Economic Development

To succeed in destination and economic development marketing, you need creative ways to tell your story, promote your brand and most importantly, build relationships. This is at the heart of what we do at Walker Marketing.

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White Paper

Learn the key to getting better results from your website.

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Why FRESH Content Is King on Your Website

New websites always come with the best intentions.

But as a website ages from brand-spanking new to weeks, months and years old, hopeful notions of frequently adding new content may fall by the wayside. In the beginning, maybe the updates are daily. Weekly updates then stretch to monthly, and suddenly, the “latest news” is staler than the last bagel at a staff meeting.

Using PR to Tell Your Community Story in a Compelling Way

What’s your story? If you don’t know, then it’s time to take a look at how public relations — both earned and owned — can help you get your message out in a compelling way. Why Do You Need a Story? Public relations can differ from purchased media like advertising in a significant way: You don’t always have control over the outcome. If you or your PR agency send out a press release, a media outlet can choose to use it as a basis for their own article, run it as you send it or completely ignore it. That’s why it’s important to understand as much as possible the types of content media outlets seek. To stand out from the pack of press releases editors receive each day, you must have an authentic story. Why? Because stories tap into human emotion and get the attention of editors and their audience. By crafting your organization’s news into a compelling story, you increase the chances that a media organization will either run your piece as is or choose to write their own piece. Persuading a key editor of a TV news program, newspaper, magazine, online publication or other media outlet to publish or broadcast your story is known as “earned” PR. The Benefits of Earned PR Earned PR, also known as earned media, gives you credibility. It’s not you saying how great your community is, it’s a news outlet that your target audience recognizes and trusts. Organizations attempting to capitalize on earned PR frequently have a low degree of control over the process. PR often is all about relationships, which business...

We'd love to hear from you!

If you’re looking for a marketing agency that delivers results based on strategy and creative execution, understands your business, and works tirelessly to help you succeed, then we’d like to hear from you.

Connect with us today!