Walker Marketing, Concord, NC Agency

Walker Marketing, Inc.

An award-winning full-service communications agency, Walker Marketing specializes in marketing, public relations, advertising, branding and digital media for the healthcare, senior living, and tourism and economic development industries.

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NC's Brunswick Islands Integrated Marketing Campaign

Featured Project

NC’s Brunswick Islands

Fresh marketing strategies combined with appealing creative designed to drive tourism and boost visitation
SERVICES: Strategic Planning, Creative, Advertising, Digital & Integrated Marketing Campaigns, Media Planning

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Featured Project

Liberty HomeCare & Hospice

Consumer pull-through communications strategy designed to establish Liberty HomeCare & Hospice as a leading industry resource.
SERVICES: Public Relations, Digital Marketing, Social Media.

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Featured Project

Cambridge Village of Wilmington

A unique creative platform for cultivating a prospect base.
SERVICES:  Marketing, Creative, Advertising, Direct Mail.

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Featured Project

CaroMont Cancer Center

Website & digital campaign designed to support and enhance patient care and increase physician referrals
SERVICES: Web Development, SEO, Video Production, Creative Strategy.

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Read our Blog

Interested in gaining some insight on marketing for health care, senior living, tourism and economic development? Our blog has it all – join the conversation today!
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Growing a High Performance Website

Learn how to get real results with a mature, high-performance website based on solid strategy. Download our white paper today!

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We Want To Hear From You

Whether you want to know more about Walker Marketing or are ready to put our skills to work for you, we’re here to help and can’t wait to meet you!

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Commitment to Your Success

Award-winning creative and integrated marketing plans? Check. Deep experience in strategic planning, public relations and national branding that retains attention? Absolutely. But what really sets us apart is our commitment to your success and producing measurable results for your organization.

 

 

 

Marketing, Public Relations and Branding For:

 

 

Senior Living

Whether you’re an upscale upstart or expanding, have a long waiting list or need to revive a community with lagging occupancy, we know what it takes to carve a unique market position and produce qualified leads.

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Health Care & Long-Term Care

Discover how our proven approach to health care marketing can help you increase referrals and revenue in an environment defined by intensifying competition, shrinking profit margins and constant reform.

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Tourism & Economic Development

To succeed in destination and economic development marketing, you need creative ways to tell your story, promote your brand and most importantly, build relationships. This is at the heart of what we do at Walker Marketing.

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Learn the key to getting better results from your website.

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Direct Mail Offers That Get Seniors Responding

In recent years, overall use of direct mail has continued to decrease as digital marketing has taken off in many industries. But in senior living, direct mail continues to serve as an effective means of reaching your target market. More so than most other demographic groups, the over-65 set continues to respond well to direct mail offers. Not all direct mail campaigns are created equal, though. When it comes to crafting an effective direct mail offer, the million-dollar question is: What persuades seniors to respond? To get your phones ringing, consider the following four types of offers. 1. A Special Event Most people love an invitation to an exclusive event, and seniors seem to respond particularly well to a beautiful, well-designed invite. Whether it’s an open house, luncheon, cocktail party or picnic on the grounds, an enticing event will get seniors into your community. If your community develops a reputation for throwing especially fun or interesting events with excellent food, your response rate should increase even more. As you plan events, give careful consideration to the setting, menu, speaker or entertainment. Every event detail matters. Think strategically about how you design your invitation. If your dining program and chef are crowning jewels for your community, don’t be afraid to brag a little. Listing the mouth-watering courses your guests can expect certainly won’t do any harm, either. It also may be beneficial to plan smaller events and have them fill up quickly so you can add prospects to a waiting list for your next date. Exclusivity breeds desire, after all. 2. A Great Deal It’s likely that some of your...

Marketing Person-Centered Care

Over the past few years, the person-centered care movement has begun to sweep the senior living industry. For residents and caregivers, person-centered care is a wholly positive shift away from the image of cold, clinical senior living “facilities” of yesteryear and towards warm, inviting environments in which individual dignity is respected. If your community has implemented person-centered care, you know it’s a complex concept involving every aspect of your organization. What are some strategies you can use in your marketing efforts to fully explain the value that person-centered care brings to residents? Get Personal As the name suggests, person-centered care is about individuals. To fully communicate the value of person-centered care, you’ll need to see life from the perspective of an individual resident. For someone living in assisted living or skilled nursing, what does person-centered care mean on a daily basis? How does it change the daily routine? Many seniors fear losing their independence and ability make choices about their activities; person-centered care attempts to return some of that control to the individual. In real terms, it means that if you hate waking up early, you can sleep in and not worry that you might miss breakfast. It means you get to choose when you want a bath. It means you make decisions about your own care, and it means you have the right to determine how staff members can best meet your needs. On your website, in print collateral, on social media and elsewhere in your marketing efforts, make it clear that person-centered care is about choice. Update Your Mission Mutual respect, understanding and the individual’s right to...

We'd love to hear from you!

If you’re looking for a marketing agency that delivers results based on strategy and creative execution, understands your business, and works tirelessly to help you succeed, then we’d like to hear from you.

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